Becoming the Woman I Was Afraid to Be Seen As.
I’m Kellie — a woman shaped by faith, refined by life, and finally choosing to walk boldly into the purpose I once doubted I deserved. For as long as I can remember, I carried quiet dreams inside me: designing swimwear, building a lifestyle brand, creating spaces where women could heal, rise, and rediscover themselves, and honoring a family legacy rooted long before my time. I sketched ideas, collected fabrics, and envisioned what could be, yet I never pressed “GO.”
Not because it wasn’t God’s time but because I was afraid. Afraid to be seen. Afraid to fail. Afraid people wouldn’t listen, wouldn’t care, wouldn’t buy, or wouldn’t believe in what I felt called to create. I questioned my voice, my gifts, my vision, and my impact. But the dreams never left. They returned again and again, quietly and persistently, reminding me that purpose doesn’t disappear just because fear tries to silence it.
Life carried me through seasons that felt impossible: single motherhood, heartbreak, trauma, instability, generational weight and then, in 2025, breast cancer. And in a moment when life felt it's heaviest, God whispered a sentence that changed everything:
“Daughter, I’m rolling you out — and this time, you won’t hide.”
That whisper didn’t call me to create something new. It called me to become who I had always been. My vision has evolved, but my mission hasn’t. I’m still creating the things I’ve been passionate about for years; I’m simply creating them now with boldness, faith, intention, and purpose.
Today, I am the founder of SoKellie Holdings™, a purpose-led brand house with three expressions of my calling: GDRO™ — God Did The Roll Out, a luxury swim and lifestyle brand where quiet elegance meets deep faith; SoKellie™, my voice and lifestyle — a home for motherhood, healing, beauty, purpose, and the sacred work of becoming; and Sinderilla Rose™, a legacy project rooted in genealogy, inheritance, and restoring the stories and strength of the ancestors who carried us further than they ever could have imagined.
My life is my testimony. My brands are the rollout. And everything I create is a reminder that fear cannot stop what God has already assigned. I didn’t start because I was ready, I started because obedience finally replaced fear. And now, every day, I choose to press “GO.”